- Blog Story
Forget everything you know about business events. This is the gamechanger.
Dionne Jonker
- Project Manager Groups, Sports & Events
- May 6, 2025
Forget what you think you know about business events. About halls with fluorescent lights, obligatory speeches and lukewarm networking wines no one wants. Don't call it team building if you're standing with your coat in your hand after only an hour. That's not an experience. That's an agenda item with bitterballs.
That's why we're here. GSE The Agency to the rescue! We don't believe in safe formats and thirteen-in-a-dozen scripts. What we love to do? Set everything on edge. Organize events that make you feel. And that will be the talk of the day for weeks to come. Our approach? Always slightly different from your expectations. No cautious fuss, but surprising and daring ideas. We get brands and people moving. Without excuses and with full conviction.
The art of meaningful business events
A strong business event is never just another day of planning. It is a well thought out experience. At GSE The Agency, we organize business events with a clear mission: to strengthen relationships, build communities, activate brands. We do that with substance and energy. And with enough balls to blow over your expectations.
Our approach is strategic and intuitive. Conceptual and practical. We combine your business objectives with our creativity and create a total experience that is right from start to finish. Think: concept development, venue selection, surprising programming, production and activation.
Why standard business events don't work anymore
What is often forgotten: your audience has changed. Today's participants are young managers, creative thinkers and critical professionals. These people pierce unerringly through standard formats. They don't want more information or boring drinks; they want meaning. Not a speaker marathon, but moments that stick.
To strike the right chord, you have to dare to choose. For content that matters, for design that makes a difference. And for a partner who dares to do things differently. At GSE The Agency, we design business events that feel like an experience, not a workday. And that works. Because people don't remember scripts. They remember what they experienced.
For brands with guts and managers with vision
We don't work with everyone. We do work with companies that want their brand to speak through experiences. With young professionals who crave "something different. Who really want to create something, something that hasn't been done before within their organization. With marketing teams who know that connection is worth more than conversion. And also with the director who says, "What does this deliver?"
The answer? More engaged employees, stronger customer relationships and a brand that resonates with your target audience. Only wrapped up in an experience that feels like a surprise. That's what everyone wants to experience.
Co-creation as a superpower
We don't start with a brochure but with a conversation. Because no event is the same. We want to know all sorts of things about you. What do you want to achieve? What do you want it to trigger? From there we build a concept together. Maybe you need some time to get used to the idea. As long as it's a hit.
Don't expect pre-made formats. We create customized business events, where your vision is the basis and our creativity makes the difference. Co-creation is not a buzzword with us. It's how we work. We also include the logistical part. From speakers to technology and from project management to production. So you can focus on the connection, not the catering.
Ready? Set ... GO!
Are you ready to say goodbye to the brave middle-of-the-road events? Then we are ready! To translate your story into a business event that not only impresses, but sets something in motion.
GSE The Agency. Go further to get closer.
Linda Ruijter
Project Manager
