Linda de Ruijter
At GSE The Agency, we've already checked off quite a few countries. From bustling cities to the most beautiful natural spots. But no matter how often we fly out, there are always destinations that keep calling to us. Every dream trip for companies begins with a feeling. That moment when you think: yes, I can see my team here. That energy, that view, that one-of-a-kind vibe. A dream trip is a destination you feel in your gut. Where you think: yes, I have to go here with my team.
“Lapland is high on my list.” says a project manager at GSE The Agency. “Husky sledding, the Northern Lights, sleeping in an ice hotel, truly a place for a winter incentive.”
Frozen lakes, a silence you can almost hear. Lapland is a destination that impresses with its tranquility. By day, you can journey with sled dogs through endless snowy plains, and by evening, enjoy mulled wine by the fire while the Northern Lights dance. Nothing around you, just people, a cold breeze, and adventure.
“South Africa or Namibia seems like a great place to organize.,” says a colleague. “Spotting wildlife at sunrise, seeing the Big Five: that's real adventure.”
A group trip for companies instantly takes on a different meaning there. Together in a jeep across the savannah, the adrenaline of the moment. After a day full of impressions, you share stories around the campfire at the BBQ, under a sky full of stars. South Africa makes you feel that the world is bigger than your own office.
“I always wanted to go to the Azores.” someone from our team tells. “Not everyone has been there yet, and that's precisely what makes it interesting.”
The Azores are Europe's best-kept secret. Nine islands in the middle of the Atlantic Ocean, where nature still rules. You can drive from volcano to waterfall, from cliff to village, and every turn reveals something new. The weather changes ten times a day. Ideal for companies that want something that feels different. A breath of fresh air, literally and figuratively.
Charming, compact, and full of character. Ljubljana is the underdog that wins on personality. Not a city of endless must-sees, it's a city of small discoveries. A coffee by the water, a local wine tasting in a cellar, a jazz band on the street. Perfect for companies that want to do things differently.
The destinations differ, but the mentality is always the same: curiosity, courage, and a desire for the unpredictable. Everyone has a bucket list. We don't. We have ideas, insights, places we still need to do something with. A business dream trip is about experiences that stay with you. It's about the unexpected, the unfinished, the real. Sometimes that's a road trip through the mud, sometimes a candlelight dinner where no one is on their phone.
We don't make standard programs; we create stories. Trips that linger, with moments no one could have planned and that are still talked about months later. A dream trip for companies isn't just meant to get away from the office for a while. It's meant to bring something back. New energy, new stories. And yes, sometimes new inside jokes too.
Linda Ruijter
Project Manager
