Karen van den Berg
Drinks, bingo, barbecues and, if things get really crazy, an evening of karaoke. When it comes to binding and engaging employees, many companies seem to get stuck in the same tricks. While Gen Y and Z have long since abandoned the umpteenth standard outing. This generation wants more.
Not "boring drinks" with colleagues, but connection. No obligatory socializing, but doing something valuable together. And that is exactly where experience makes the difference. GSE The Agency understands that. We do not organize events, we create memories. And they stick.
Be honest: How often do you hear managers exclaim that bonding is important, only to end up with a pizza point and a quiz about the company? Whereas bonding and engaging employees is much more. It's a strategic challenge. Because your future leaders are looking for purpose, energy and space. If you give them a strong experience, you will get engagement in return. Quite logical, actually.
A room with fluorescent lights and a speaker who haphazardly reads his own slides? We've all been there. But if you really want to touch people, you have to dare to think further. Because without wow, there is no why. Without surprise, no connection. And without experience? No captivation.
Experience works because it touches. And because it releases something that no team meeting can achieve. Colleagues get to know each other differently. Connections arise naturally. No management language, no targets, but a shared experience. And that works. For your culture, your retention and your employer brand.
How about a completely different approach? Think: a meeting on the beach, a dinner show in a greenhouse or a brainstorming session on a train. GSE The Agency doesn't make it crazier, but it does make it better. No ready-made formats, but customization that is just right. Because binding and captivating people? You do that with feeling, with guts and with an agency that challenges you.
Engaging and engaging employees is not a formula. It is a feeling. And feelings don't let themselves be captured in a presentation. So do you want more than a check mark behind "team activity"? Then go for something that works. Something that sticks and something that connects.
Karen van den Berg
Team Manager
Stadionweg 11
AFAS Stadium (AZ)
1812 AZ Alkmaar
