Linda Ruijter
Want to organize a successful event? Then you don't start with a file on your laptop. You start with a feeling. And yes, you can do that even without an agenda. Because what you want to avoid is not being able to live up to high expectations. You know them. Those tightly organized events where everything is right. On paper then. But on the day itself? Boring, predictable, zero connection and disappointment. A waste of time. As if someone finished a checklist without even a second thought about the people for whom it was intended.
At GSE The Agency, we turn it around. Because those who dare to surprise, dare to connect. Without a fixed agenda? Absolutely. Then you have to know what you're doing. This is a mini manual for anyone with guts and no sense of standard.
A successful event is not about what, but about how it feels. Do you want people to learn something? Celebrate something? Share something? Nice. Get to work on that. Because only when you know what your participants need to experience can you figure out how to make that happen. Vibe first, format later.
Leave room for spontaneous moments. Things that don't fit into a playbook but stick. Unexpected encounters on a rooftop terrace. A workshop that takes participants briefly out of their comfort zone. A location that doesn't feel corporate at all. Our advice: if no one experiences a little discomfort, it was too safe.
A successful event doesn't stop at the drinks. It lives on in the stories people tell afterwards. About that weird yoga session on the beach. That brainstorm in a boat. Or that live podcast with their own team as an audience. Memories aren't made with perfectly planned schedules. You make them with guts, fun and a little discomfort.
You know what you want to achieve. We know how to translate that into something that touches people. But the magic is in the collaboration. No six-sentence briefings, just a good conversation. We bring the bold ideas and build something unique together. This is how we organize something that no one could have imagined beforehand, including ourselves.
Of course, we always keep a backup on hand (we're not completely crazy). And a perfectly thought-out script we sure have, too. But the real gain is in trust. On us, on the process and on the fact that an event is not just a project, but an experience. A successful event is not about control. It's about connection. And that happens precisely when you allow things to emerge.
Leave that agenda for a moment. Throw the format overboard. And make room for something new. A successful event requires above all a good idea that comes to life. We help you build an event that touches. Not because of the location or the line-up, but because it triggers something.
Can't wait? A unique event is only one click away from you.
GSE The Agency. Go further to get closer.
Linda Ruijter
Project Manager
Stadionweg 11
AFAS Stadium (AZ)
1812 AZ Alkmaar
