- Blog Story
This is what the best destinations for a business group trip have in common
Karen van den Berg
- Team Manager, Groups, Sports & Events
- November 25, 2025
Some destinations just have that vibe. They have the right mix of elements: from sun and culture, action and relaxation, or liveliness and tranquility. That's what we look for when we put together business trips for companies. Imagine: your team walking through narrow streets after an intensive day, the buzz of an unfamiliar city all around you. That feeling of togetherness, pride, and renewed energy - that's what we're going for.
Why one perfect destination doesn't exist
Every group is different. The perfect destination? That's different for everyone. And thank goodness for that. One wants adrenaline, another wants zen. That's why the sweet spot is often right in between: where contrasts enhance each other.
“Sevilla is my absolute favorite.” says one of our project managers. “It's a wonderful cycling city with a guarantee of good weather, but also full of culture, history, and food. You can literally combine everything here.”
In Seville, you cycle through narrow streets in the morning, eat tapas at sunset, and finish with wine and live music late into the night. Lively, warm, and just chaotic enough to make you feel alive. Precisely how a business group trip should be: A few days away from the inbox, in the moment.
Authenticity always trumps perfection.
Perfect is boring. Give us Sicily with volcanic dust under your sneakers and good wine on the table.
“Sicily is my favorite right now.” says another project manager. “Active pursuits on Etna, delicious Italian food, and the feeling that not everyone has been there yet.”
Sicily is raw, warm, and honest. You'll drive over volcanic ash in a jeep, eat fresh pasta by the sea, and toast to life. We're not going for picture-perfect. We are going for stories that linger.
When nature takes over
Some places are so pure and beautiful in themselves that you don't need to add anything to them.
“Norway is my absolute favorite.” says a colleague. “The nature is breathtaking: fjords, waterfalls, the midnight sun. The country offers peace, space, and authenticity.”
Kayaking between fjords, hiking until your legs tremble, and then dining with a view of water turning golden in the evening sun. And perhaps that's the most beautiful thing about Norway: it needs no filter or embellishments.
Traveling with impact
“I prefer to offer adventurous and active destinations with pristine nature.” says someone from our team. “I find it most beautiful to put together trips where you can really get away from the hustle and bustle and be in the middle of nature.”
That's precisely what we do at GSE The Agency. We organize trips that shake people awake. Not polished, but spot-on.
A business group trip doesn't need to be grand to impress. If the experience is right, the rest will follow. The GSE signature: a little different and just right. We don't go for the safe choice. We choose destinations that energize, stimulate, and connect. From Seville to Sicily, from Norway to everything else on our radar: we always seek that one element that makes a trip unforgettable: feeling.
The best destinations? They have character. Just like us. A little wild, a little unexpected, and 100%% memorable.
Go further to get closer. And let the destination do the rest.
Karen van den Berg
Team Manager
