Krista Kroon
Everyone knows Barcelona and Valencia. But a group trip to Madrid? That often stays just out of reach. While secretly it has everything for an unforgettable group trip: a raw edge, stylish character and surprisingly many places where you spontaneously get the urge to throw your plans out the window. During a trip with Air Europa We discovered how this city offers everything you need as a team: space for connection, culture that touches you and hotspots where you can spontaneously plan a brainstorming session. Madrid is full of contrasts and is not an obvious choice. That’s exactly why it fits so well with teams that want more than sun, sea and sangria.
After a smooth flight with Air Europa, we immediately headed into the bustling city center upon arrival. The Ocean Drive Madrid Hotel It's anything but your average hotel. Think: sleek design, rooftop energy, and a vibe that invites you to go to bed later than planned. This is where you want to be with your team: for a kickoff, creative session, or just as a home base to explore the city.
A perfect first stop during your visit to the city? Madrid de los Austrias. Classic Spanish, but without that typical touristy touch. You walk past the Royal Palace and naturally end up at the famous Plaza Mayor. Perfect for a cultural immersion or to impress your hometown friends via your Instagram Story.
The day ends the way it should: on a rooftop. Picalagartos serves not only top-notch dishes, but also a view that leaves you speechless. Sunset, the skyline, cava, you get the picture.
The next day we explored the Circulo de Bellas Artes; a cultural powerhouse with exhibition spaces, halls, and a rooftop terrace where you can see events unfold instantly. Think break-outs with views over Madrid, brainstorming in the open air, and networking with a glass of rioja in your hand. And yes, it’s just as good as it sounds. Then walk through Barrio de las Letras, the literary neighborhood where the atmosphere exudes creativity. Small team sessions? Storytelling workshops? It’s all possible here. And after that? Blow off some steam at Ramses Life: a bit extravagant and that’s what makes it impressive.
’Need some gas back in the evening? Not in Madrid; that’s for when you’re back home. The flamenco show at Corral de la Moreria was anything but a tourist trap. Intimate and so full of passion that you feel it right down to the deepest part of your soul. A bang-out finale to an intense program, or just a warm-up full of adrenaline to set the tone for the first evening, because this experience is something you won’t forget.
Madrid is not a classic choice, and that is exactly why it suits customers of GSE The Agency. You are looking for something different. Something that touches, that connects, that stays with you. You don’t just choose a location. You want an experience that moves people. And yes, Madrid has plenty of potential for that. Especially if you approach it wisely. This city turns out to be a surprisingly strong candidate for an incentive trip. or the event abroad. And precisely because Madrid has not yet been overrun by colleagues or competitors, it makes an impression.
Let us take you through what’s possible. Believe us, you’ll come home with more than just souvenirs.
Krista Kroon
Project Manager Flights
